Organics With Altitude |
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To develop a certified organic branded meat product from the Irish uplands.
This product would involve traditional breeds of both cattle and sheep, farmed at altitude, often incorporating commonage, and marketed specifically as being both organic and upland.
The overall package will involve a whole system or ‘conception to consumption’ protocol, encompassing the following five areas: production, processing, distribution, marketing, customers.#
A micro version of this project is already in existence: the Omega Beef Direct organic farm and food business run by Joe Condon - www.omegabeefdirect.ie.
The aim of this project is to develop a network of similar businesses in other parts of Ireland.
Breeds traditional to Britain and Ireland, upland-based producer groups, upskilling and research, branding and marketing are all central to this project, and are all encompassed within the protocol which will be developed. Along with cattle and sheep, other altitude-based meat production may also be considered, including goat, pig and duck
Tipperary Star Article
Organics with Altitude
Organics with Altitude Blog
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